Overview
In today's competitive market, building a strong and recognizable brand is crucial for the success of any business. Your brand is what sets you apart from your competition and helps consumers identify and remember your products or services. But with so many businesses vying for attention, how can you protect your brand from being copied or imitated?
This is where trademark law comes in. It provides legal protection for names, logos, slogans, and other distinctive elements that make up your brand identity. By registering a trademark, you have the exclusive right to use it for commercial purposes and prevent others from using it without your permission.
But simply registering a trademark isn't enough to safeguard your brand. There are common mistakes that business owners make which end up costing them big. Learn more on this webinar featuring trademark attorney, Richard Rimer.
What You're Going To Learn
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How does trademark law help you protect your brand
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Most common mistakes that cost business owners big bucks
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When to hire a trademark lawyer vs a copyright attorney
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How to hire the best attorney for your brand
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How to respond to a law suit
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Where can you register your trademark online
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Important steps you need to take to protect your brand
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Why you should search for trademarks before naming your business
About Margarita Eberline
Business consultant and marketing educator with over 25 years experience helping business owners scale from start-up to 6 and 7 figures.
About Richard Rimer
Brand Counsel for small and mid-sized businesses, and new companies arising from the "Great Resignation"
Apply What You Learned
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